What is included in a strategically developed marketing plan?
Many B2B marketing plans fail not because teams lack ideas, but because they lack strategic direction. A strategically developed marketing plan is more than a list of activities. It is a structured framework that explains where to compete, how to win, and how success...
AI translations – how good are they?
I recently reviewed a manga that had been translated from Japanese into Swedish using “AI”. I do not know what tool had been used, I only know it was referenced as “AI”. The translation was very understandable and better than I had expected, but as I really started...
B2B vs B2C – What’s the difference?
This is something I get asked quite often. “Don’t we all sell to a person in the end…?” This is very true. And sometimes the border between B2B and B2C can be a little blurred. The nature of the target audience, sales cycle and decision-making process tend to be...
How well do you know your customer/s?
Understanding your customer is the basis for all effective marketing. But, if you don’t, what can you do to get to know them better? Well, there are many methods you can use to gather valuable insights, both direct and indirect. It may seem obvious but, first, review...