Services
made for you

Helping you achieve your
business goals

More about Madeleine →

Are your marketing activities bringing you the results you expect?

A strategically developed marketing plan, aligned with your business objectives, is always a good investment. Safeguarding that you are segmenting the market in a good way, maximising customer acquisition and retention in your sales funnel and being able to measure the results of your activities. Often it is a matter of asking the right questions.

I can work with you on all stages of developing your marketing plan, from SWOT and competitor analyses to market segmentation, targeting and positioning. And finally, setting measurable and realistic marketing objectives that are aligned with your business goals.

If you already have a marketing plan in place, I can also just do a review of this and the key performance indicators (KPIs) to track success.

Are you reaching your target audience?

Based on a sound marketing plan, I help set communication objectives. I liaise with your existing agencies, or help you find new agencies to cooperate with. Together we develop marketing tactics, implement these in your target markets and follow up the results against the communications plan.

Marketing tactics depend on your goals and where your audience is. Common B2B channels include: email marketing, website SEO, LinkedIn, exhibitions and conferences and of course any other support for sales. Traditional as well as social and digital media.

I help make sure that you have consistent messaging across channels. I also monitor engagement, conversions, and other relevant KPIs. During the development and implementation of activities, I manage budget and timeline.

Depending on your needs, marketing communication activities can be for a specific campaign only, or on a more continuous basis.

Need help of someone speaking Japanese and who understands Japanese business culture?

Examples of recent projects carried out in Japanese:

• Market research for hearing aid products in Japan.
• Facilitating a six-week online training program, including individual coaching sessions, for managers to develop their leadership skills.
• Additional course in giving and receiving feedback.
• Translation of children’s books from Japanese to Swedish.

I also cooperate with East West Interface on cross-cultural communication, including support for Japanese companies.

Looking to expand into the UK or Scandinavia?

Need to understand if your differentiation is suitable and if there is a market for your product or service? Need to find out more about customer behaviour and buying cycles for a certain offer?

I can help you identify and validate opportunities through market research, customer profiling and opportunity analysis.

Once we know there is a possible market, we can take the next step and plan for launching your product and/or service to the relevant target audience.

As a Swedish national based in the UK, I can offer unique insights into both the UK and Scandinavian cultures, paired with diligent research.