What is included in a strategically developed marketing plan?
Many B2B marketing plans fail not because teams lack ideas, but because they lack strategic direction. A strategically developed marketing plan is more than a list of activities. It is a structured framework that explains where to compete, how to win, and how success...
AI translations – how good are they?
I recently reviewed a manga that had been translated from Japanese into Swedish using “AI”. I do not know what tool had been used, I only know it was referenced as “AI”. The translation was very understandable and better than I had expected, but as I really started...
B2B vs B2C – What’s the difference?
This is something I get asked quite often. “Don’t we all sell to a person in the end…?” This is very true. And sometimes the border between B2B and B2C can be a little blurred. The nature of the target audience, sales cycle and decision-making process tend to be...