This is something I get asked quite often. “Don’t we all sell to a person in the end…?” This is very true. And sometimes the border between B2B and B2C can be a little blurred. The nature of the target audience, sales cycle and decision-making process tend to be...
Understanding your customer is the basis for all effective marketing. But, if you don’t, what can you do to get to know them better? Well, there are many methods you can use to gather valuable insights, both direct and indirect. It may seem obvious but, first, review...
Recently, at least in the UK, it seems you literally cannot go anywhere or do anything without getting an email or a text message asking you to “Tell us about your experience so that we can do better." I really don’t fancy rehashing my experiences about absolutely...